Our Vision

Our Vision

To be the first choice for the guest and be the pioneers in the hotel industry.

Our Mission

Our Mission

To provide excellent service to all guests & achieve full satisfaction.

Our Strategic Objective

  • Maintaining our position at the forefront of the hotel industry in the Kingdom of Saudi Arabia.
  • Achieving the greatest return on our investments through an integrated marketing system.
  • Upgrading our services to always be distinct & of high quality.
  • Establishing unique hotels, hotel apartments & resorts in new markets.
  • Participating in community services.

Our Organizational Values

  • Hospitality
  • Creativity
  • Teamwork
  • Humanity
  • Credibility